‘radically better’ campaign
project /
in 2022, amazon pharmacy made game-changing product improvements for customers. so in the fall of 2022, we launched a new campaign to build broad awareness and consideration of Pharmacy as a “radically better” option for customers to save on their prescriptions. With the help of our creative agency, Arts & Letters, we crafted a fast-paced :30 video that highlights the main benefits of Amazon Pharmacy and brings to life our reasons to believe of price and convenience in a fresh way.
design /
we worked in tandem with arts & letters to showcase the product experience, highlighting low prices and Prime savings through the lens of ordering meds from home—and of course, convenient home delivery. We want people to understand that Amazon Pharmacy can help them save time, save money, and ultimately, stay healthy. Incredible. 😉
more from this campaign—
‘it’s here’ campaign
project /
in fall of 2021, The Amazon Pharmacy Marketing Team launched a new campaign to test new messaging and media channels. The goal was to build broad awareness and consideration of Pharmacy as a new, better option for customers to fill their prescriptions. The campaign tagline, “Your new pharmacy is Amazon Pharmacy” speaks to the optimism and confidence we wanted to bring to customers.
design /
we worked tirelessly with vmly&r and award-winning directors anna & ewan to create this ad. i personally shepherded the script, voice over work, and music selection. i also assisted with creative direction on from the iteration stages to post-production—including on-site representation for the amazon pharmacy team. ‘twas a fun one!