aws curiosity kid campaign ‘timely’
project /
amazon web services (aws) is the cloud service that powers the world around us. this international campaign highlights some of aws’s many customer success stories and reveals how they affect our everyday lives. but how? by tapping into the inquiring minds of kids, and showcasing how aws powers some of the biggest brands on earth.
design /
With the onset of COVID-19 in the world, I worked with our Creative Director, Campaign Manager, and ad agency (World Famous!) on a “Timely” extension of our Curiosity Kid ads. Though the state of the world was (and largely still is) unknown, the messaging still centers around the feeling of “future forward”, and that there is joy and calm to be found in our ability to adapt—no matter the circumstances.
deliverables & roles /
:30 National TV ad (made with World Famous) - ACD, copy
AWS is How landing page - creative direction & copywriter
multi-modal Social media campaign highlighting customer stories - creative direction & copywriter
PR kit with production editorial - copywriter
