Somewhere along the way, wedding registries became a hassle. but receiving gifts should always be stress-free and fun—That’s how Blueprint got its start. their mission is for users to have the resources they need to plan and enjoy their next event—from birthdays to “the big day”, blueprint strives to provide a platform that makes every last detail planning an event easier than ever.
for me, Blueprint Registry is a collection of some of the finest minds in the start-up world—they're a small team that's shaking up a huge industry. It was an absolute pleasure working with them, strengthening their brand voice through the creation of a variety of copy.
in a 6-month contact period, i joined the blueprint team to:
— drive SEO value through a series of blog posts, from in-depth product category guide for registries (see dinnerware, here) to planning tips and inspiration for the big day (see “the ultimate guide to affordable wedding venues”, or “can i ask for cash?”)
— re-imagine the brand’s Tone-of-voice and copy style, and applying it on a major site redesign (explore the site here)
— create PR-worthy content and concepts, pitching and getting picked up by major publications, including the washington post, brit + co., and brides
