Danica Rog

Treasure Truck merges digital & physical experiences to make an ordinary day a little bit special.

the program embraces the nostalgia of the neighborhood ice cream truck, but instead of waffle cones, customers' appetites are hand-picked products, available for one day only. Every offer day, millions of customers receive a text with that day's treasure—anything from Bluetooth headphones to cast iron cookware, a coveted kid's toy, or trendy new houseplant. Then, customers pick up it up same-day from the location that works best for them. That's when the fun really begins—with quirky games, unique swag, and a seriously epic fleet of trucks.

As Treasure Truck's copywriter, I’ve:

- written and edited over 350 unique offer, sample, and event day detail pages, owned UI/UX copy, and provided brand-specific communication across digital, motion, print, tv and radio.

- methodically grown and strengthened the Treasure Truck brand voice, becoming the team's go-to copywriting expert.

- owned copy on projects including the landing page, new formats (like kiosks and vans!) CX integration, and single page OOBE explorations, as well as crafted messaging for multiple tests, including an amazon.com mobile interstitial test—which has become the brand's biggest subscriber acquisition lever to date.

- led holiday messaging in 2018, which included custom social poems for every offer, digital swag, a custom Mad Libs card, and script for Treasure Truck on the Ellen Show.

- repositioned key brand messaging in Q1 2019, which was been leveraged across the Treasure truck experience.

- helped peers and functional teams self-service, by maintaining a Treasure Truck Brand Voice wiki and holding weekly office hours for our entire org.

and generally, i’ve written messaging that is much more fun and exciting than those somewhat abstract project descriptions. so take a look below: