Independent associate creative director and copywriter based in Washington State. Equal parts creative and strategic, I help brands find their voice through big ideas, clear thinking and a love for the nit-picky nuances of words. My work spans brand systems, creative direction, and campaigns—with a particular interest in food, retail, and recreation.
Currently open to new partnerships. ✿
Featured work
Alaska Airlines*
*coming soon
Brand identity + voice
Naming
Messaging
Brand strategy
Creative direction
Campaigns
Editorial direction
UX writing
Scriptwriting
Design leadership
Skills
Experience
12+ years in copy and creative direction, leading voice, naming, and messaging work across tech, healthcare, and retail.
At Amazon, I helped shape and grow new-to-market brands including Amazon Clinic, Treasure Truck, and RxPass, and developed global brand campaigns for AWS and Amazon Pharmacy.
Currently partnering with consumer goods and retail clients on naming, voice, and brand campaigns.
About
Avid baker. Average Nordic skier. In love with my dog, Ranger.